An individual’s ability to sell or buy a building located in a heritage district is unaffected. The designation of heritage districts is generally good for property values. The largest study of its kind in North America, conducted by the University of Waterloo Heritage Resource Centre, found that homes in heritage conservation districts (HCDs) consistently perform as well as, or better than, the market trend in non-designated neighbourhoods. Properties in heritage districts tend to fare better on the real estate market because supply is limited. Also, when the quality and character of a heritage district is protected, a sizeable subset of the property market will display confidence by paying a premium to own property there.